TO SUPPORT BLACK WOMEN ENTREPRENeURS, WE DESIGNED AND DROPPED

A CUSTOM, one-of-a-kind sneaker FROM PINE-SOL

THE Pine-sole

CLIENT: Pine-sol

CREATED WITH MY PARTNER IN CRIME, JEFFY P
SOCIAL / PRODUCT

We PARTNERED WITH VASHTIE, THE FIRST WOMAN TO EVER DESIGN AN AIR JORDAN, TO DESIGN AND DROP A limited edition SNEAKER THAT SUPPORTED BLACK WOMEN ENTREPRENEURS.

VASHTIE dropped the shoe on her social

The pine-sole sold out within minutes with an overwhelming amount of success

sneaker and pine-sol heads alike received a custom hard wood floor box containing the limited edition pine-soles, as well as other swag

The sneaker drop lead to the laucnh of the first ever pine-store with all proceeds supporting black women entrepreneurs

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