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BLUE BUNNY
THE ICE SCREEN TRUCK
CLIENT: BLUE BUNNY
PLATFORMS: EXPERIENTIAL
WHEN COVID HIT, WE ALL KNOW WHAT HAPPENED. SUMMER WAS CANCELED. CONCERTS SHUT DOWN. MOVIES STOPPED SHOWING. EVEN ICE CREAM TRUCKS HAD TO PUT IT IN PARK. THAT BOREDOM THAT WE WERE ALREADY EXPERIENCING HIT AN ALL-TIME HIGH. WELL, THANKS TO BLUE BUNNY, THE FUN PEOPLE WERE SEEKING ROLLED RIGHT INTO THEIR DRIVEWAYS. INTRODUCING…
Ice Screen Truck
A MOBILE MOVIE THEATER PACKED WITH FUN. OVER 30 DAYS AND 20K MILES, WE TURNED DRIVEWAYS INTO DRIVE-INS ALL OVER THE COUNTRY.
AND EVERYONE WAS TALKING ABOUT IT, JUST NOT DURING THE MOVIE.