WE rebranded GO RVING with a

new LOGO, new look and feel, new color PALEtTe, new photographY, NEW EVERYTHING

Go rving rebranding

CLIENT: Go RVing

CREATIVE DIRECTED WITH MY PARTNER IN CRIME, JEFFY P
AND THE FCB CHICAGO DESIGN GROUP

go rving was IN NEED OF some FRESH branding, SO WE PULLED ELEMENTS FROM OUTDOOR LIFESTYLE AND THE OPEN ROAD TO APPEAL TO YOUNGER AUDIENCES.

LOGO

OLD

NEW

A STEERING WHEEL
THE OPEN ROAD
A HORIZON IN THE DISTANCE

A BOLD AND FRESH COLOR PALLETTE

PHOTOGRAPHY

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