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ANHEUSER BUSCH
BEHIND THE BAR

Anheuser-Busch wanted to form a stronger relationship with the people who sell their product, the bartenders. So, we created the first ever, invite-only, club for bartenders, “Behind the Bar”.

CLIENT: ANHEUSER BUSCH
PLATFORMS: SOCIAL / DIGITAL / EVENT
THE INVITATION

Taking place in Washington D.C., we invited all D.C. bartenders to partake in exclusive events, concerts, promotions and more, just for them.

THE LAUNCH

We launched “Behind the Bar” with a private event for all members, an exclusive concert with rapper Vic Mensa.

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SOCIAL / CONTENT / COMMUNICATIONS

Members received custom content in exclusive social groups informing them of the AB brand, as well as event information and custom content.

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SPOTIFY PLAYLISTS

Tailored to fit in with specific AB brands.

EMAIL COMMUNICATIONS
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INTERACTIVE MICROSITE CONTENT