BEHIND THE BAR
Anheuser-Busch wanted to form a stronger relationship with the people who sell their product, the bartenders. So, we created the first ever, invite-only, club for bartenders, “Behind the Bar”.
CLIENT: ANHEUSER BUSCH
PLATFORMS: SOCIAL / DIGITAL / EVENT
Taking place in Washington D.C., we invited all D.C. bartenders to partake in exclusive events, concerts, promotions and more, just for them.
We launched “Behind the Bar” with a private event for all members, an exclusive concert with rapper Vic Mensa.
SOCIAL / CONTENT / COMMUNICATIONS
Members received custom content in exclusive social groups informing them of the AB brand, as well as event information and custom content.
Tailored to fit in with specific AB brands.